510 LOUNGE & PRIVATE DINING
Fine dining in a historic Minneapolis space.
In 2017, Chef Don Saunders (of The Kenwood) sought to create a new fine dining experience in the heart of Minneapolis. Saunders built the upscale dining and event space in the historic 510 Groveland building that was for decades known as La Belle Vie. Our team worked closely with Saunders to design a brand identity and website that matched the beauty of the restaurateur's vision. One that honors the history of the building while standing in its own uniqueness. The result was a brand that felt high-end yet approachable, stunning yet demure. Little touches of the restaurant's brand surely left a mark on each of its patrons in its short-lived run.
Agency: Fellow, Inc.
Creative Director: Will Gunderson
Designers: Jocelyn King & Kaleb Durocher