Connected health at home.
When Best Buy struck a deal to carry NordicTrack in their stores, it was a big deal. Peloton was becoming a household name and Best Buy knew they had to make an impact in announcing the new partnership. In addition to the NordicTrack line, Best Buy also saw an opportunity for a full connected health offering with wearables, peripheral products like sleep sensors, and nutrition and recovery devices like smart water bottles and massage guns.
Best Buy identified their customers as High-Tech High-Touch, and the Fit launch needed to reach that market and speak to their needs. Along with a robust digital campaign, Best Buy knew an in-store experience would be crucial for these high-touch customers to be able to try out the tech in person.
We tapped into different messages that centered around convenience, connectivity, replacing a gym membership and seasonal messaging to create a dynamic campaign that could be energetic and inclusive.
In store graphics
Designer: Jocelyn King
Creative Director: Diana Saez
3D Editor: Casey Teunissen